The news that moves growth.

Customer Lifecycle Goals: The Good, The Bad, The Ugly

Decide whether Google Ads Customer Lifecycle Goals fit your business, and avoid settings that inflate ROAS or exclude valuable prospects.

Clients Want GEO, Freelancers Still Bet On SEO: Fiverr Survey

Fiverr's holiday survey finds more of its search freelancers reporting rising GEO requests than Google-ranking requests, though most still back SEO long term.

3 Steps To Win B2B Brand Consideration, Day Zero Decides The Shortlist

Buying groups arrive with vendors already chosen. AEO cannot fix a shortlist formed months earlier. Three steps to build brand consideration before research begins.

Google Analytics Hostname Filters Can Now Allowlist Your Domains

Google Analytics supports Include data filters for hostnames, so a property can keep event data from approved domains instead of excluding spam one by one.

Job Boards Say Google Indexing API Requests Get No Response

Job site operators report months-long waits for Google Indexing API approval, with no stated review timeframe in Google’s documentation.

Social & Advertising

In the zero-click era, visibility alone is no longer enough for brands

Brand marketing is undergoing a profound shift, spurred by conversational chatbots and LLM-based interfaces reshaping the way people search for information and discover…

PolyAI, Taboola, Contentful and Docusign are 2026 Digiday Technology Awards winners

This year’s Digiday Technology Awards honor the companies embracing AI and automation tools to enhance personalized experiences, enable precise targeting and drive…

Social Media TodaySep 23, 2026

Meta adds Threads-specific permissions for businesses

As part of a larger decoupling from Instagram, the app is allowing advertisers to assign Threads-specific controls to marketing teams.

How marketers protect their data strategy during renewed M&A activity

A fresh wave of acquisition news is once again redrawing the boundaries of the advertising ecosystem. Companies that once occupied distinct positions in the market are…

Social Media TodaySep 23, 2026

TikTok commits to expanded child protection initiatives

The company announced partnerships with Lantern and the National Center for Missing and Exploited Children as well as a $2 million funding donation.

Some creators want to negotiate deals like TV networks

Last week, European creator management firm Arcade held the region’s first-ever media upfront in London. It’s a sign of where the creator economy is headed: over the…

Ad Tech Briefing: Google’s ad tech remedies arrive just as the platform battle moves to AI

Google has finally been told how it must change the ad tech machinery at the center of its antitrust defeat. But as regulators attempt to pry open one vertically…

How Semafor is redefining the head of video role

Subscribe: Apple Podcasts • Spotify Semafor technically had a head of video before Adam Banicki stepped into the role this summer. But the role has changed with…

Comscore data shows how AI discovery is splintering beyond ChatGPT

AI chatbot usage is quickly fragmenting beyond ChatGPT, as overall usage grows this year, according to a new report from Comscore. ChatGPT’s share of prompt volume fell…

Some marketers see ‘no ceiling’ for beauty brands advertising in sports

This story was originally published on Digiday sister site, Glossy. By now, many in the beauty space have wised up to just how powerful a tool athletes and sports are…

AI & Automation

Anthropic releases Opus 5.5 with lower prices and Fable-level performance

Anthropic called it "the strongest-performing model we've tested to date."

AstroForge is putting AI in command of its next spacecraft

Autonomy-1 will have a small, transformer-based AI model taking charge of a space probe.

Five AI safety sessions every founder should have on their TechCrunch Disrupt 2026 agenda

At TechCrunch Disrupt 2026, five sessions across the AI Stage and Real World AI Stage cover AI safety, featuring leaders from Anthropic, Nvidia, AWS, Waabi, and more.…

TechCrunch Disrupt 2026: Aaron Edsinger brings Hello Robot’s Stretch 4 to life onstage

Hello Robot CEO and co-founder Aaron Edsinger will bring Stretch 4 for a live demo on the Real World AI Stage at TechCrunch Disrupt 2026. Register before September 25 to…

Exhibit tables added: One last chance to showcase your startup at TechCrunch Disrupt 2026

We have reopened our exhibitor program for 1 more week. Book your exhibit table by September 30 at 11:59 p.m. PT and showcase your startup in front of 10,000+ founders,…

4 days to save up to $200: Reason 2 of 5 to be at TechCrunch Disrupt 2026

Save up to $200 on your TechCrunch Disrupt 2026 pass, plus 50% off a second pass before prices increase on September 25 at 11:59 p.m. PT. Register today.