The news that moves growth.

Search Console Uses Block Flattening For AIOs, Forget Position & Focus On Outcomes

Block flattening can make weak AI Overview visibility look like a top ranking, so measure visits and conversions to assess search performance.

Google Announces New Query Fan-Out Framework: R4T-Diffusion

Google announced a new query fan-out framework that is described as ready for production-scale search.

Google Search Decline Steepened To 40% YoY For Publishers

A report finds Google Search and Discover declines got steeper for publishers, while direct, internal, and dark social grew.

YouTube Turns Ask YouTube AI Into A Product Discovery Surface

YouTube is adding shopping features to Ask YouTube, which may organize product review videos into a comparison table and answer questions on watch pages.

ChatGPT Ads And GEO: Where Paid And Earned AI Visibility Fit Together

OpenAI and Go Fish Digital unpack ChatGPT ads, earned AI visibility, practical GEO measurement, and what marketers can test next.

Amazon Marketing Cloud’s 5-Year Dataset: 6 Use Cases Worth Building Now

Use Amazon Marketing Cloud's extended purchase history to set acquisition budgets, identify valuable customers, and retarget shoppers beyond the old 13-month limit.

Social & Advertising

58% of ad execs expect agentic buying to hit scale within a year, according to IAB Europe research

Ad execs have kept their distance from agent-to-agent ad trading, wary of the technical cost and definitional questions still hanging over it. New research says that…

From brand deals to equity deals: creators want a stake, not just a fee

As the creator economy has matured, it’s moved beyond one-off brand deals to pulling creators into the C-suite and onto advisory boards. Now, a new phase is underway:…

Why Sephora released a beauty set exclusively on TikTok Shop

This story was originally published by sister site, Glossy. Sephora shoppers getting a head start on their holiday shopping may have come across a new holiday value set…

Media Briefing: Publishers question whether personalization actually pays off

This week’s Media Briefing looks at publishers’ push to personalize newsletters as search traffic declines, and whether those efforts are actually paying off yet. Does…

Meta outlines Muse, AI glasses and VR device updates at Connect 2026

Meta showed off its latest artificial intelligence-powered wearables at its annual showcase event.

Talent firm 24 Seven consolidates the new business efforts of its three concentric agencies

Ten months after acquiring three agencies of differing but complementary abilities, talent staffing firm 24 Seven has assembled them into a cohesive pitch machine while…

X updates third-party livestream support

The company said its new API has been rebuilt from the ground up and features expanded scheduling and moderating capabilities.

US opposes Australia’s proposed social media restrictions

Embassy officials submitted an objection letter outlining concerns related to potential censorship and control over U.S. interests, per the BBC.

YouTube presents new AI and engagement features at Made On 2026

The platform is expanding its custom feed feature and enabling creators to group their shorts into series in order to align with microdrama trends.

LinkedIn expands verifications

The company is prompting users’ colleagues to confirm their work history and allowing companies to remove people who falsely claim to be employed.

YouTube tests new product tag placement options

The update would allow labels to be shown more prominently when viewers are engaged but move the tags to video comments otherwise.

AI & Automation

Everything new coming to Meta’s AI agent Muse

CEO Mark Zuckerberg kicked off the company’s annual Connect event in Menlo Park on Wednesday with a keynote that made one thing clear: Meta is going all-in on Muse. It's…

Meta made a Tamagotchi-like wearable for its Muse AI agent

The tiny hardware device creates another mobile home for its AI agent Muse.

Meta introduces camera-free AI glasses

Meta says the camera-free glasses will be lighter and have up to 12 hours of battery life.

Anthropic says its biology lab has already found something big

But maybe the biggest reveal is that Anthropic has not let Claude run loose in its biology lab. Humans are still, so far, in the loop.

Enveda secures $311M to bring more nature-derived AI drugs into clinical trials

The round valued the AI biotech at $2 billion. It is currently testing drugs that treat skin conditions and preserve weight loss after stopping GLP-1s.

TechCrunch AISep 23, 2026

ChatGPT mobile app gets voice-based agentic features

Pro and Plus users will be able to use the Work tab on their phones to complete agentic tasks.

TechCrunch AISep 23, 2026

Even Americans who use AI every day are worried about it

The report suggests that greater exposure will not resolve the unease around the technology, nor reduce public support for AI regulation.