How political creators are juggling platforms to find the three Rs: reach, revenue and rules

Political creators need platforms that can deliver reach, revenue and clear rules. But no single platform reliably provides all three: YouTube offers ad revenue, Instagram can deliver huge audiences without paying creators and TikTok’s moderation and engagement can be unpredictable. “A good platform for a political creator does four things,” said Ryan Schram, executive director of the Center for the Creator Economy at Syracuse University. “It helps new audiences find your work, it pays you fairly for that work, it tells you clearly what the rules are, and it lets you keep your relationship with your audience if you leave. Most platforms do…

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