The latest quarterly earnings from six of the publicly traded ad tech companies reveal a tale of two cohorts, with AppLovin and Unity’s substantial growth contrasting with declining revenues at Criteo, Taboola, and Teads. The companies, which reported their third-quarter results this week, generated markedly different outcomes during the reported period. AppLovin’s revenue increased 55% to $2.19 billion, while Unity posted 32% growth and Magnite reported a double-digit increase. Meanwhile, three of the six experienced annual revenue declines, with Teads suffering the steepest contraction at 26%. The results also show differences in…
This is a curated summary. The full story was reported by Digiday.
Read the full story at Digiday
