Reddit dangles seasonal ad credits but advertisers still want better proof it works all year round

Reddit is offering advertisers extra incentives to spend in Q4 — the stretch of the year when budgets are biggest and competition for them is fiercest. The social news website is offering new advertisers credits on new campaigns that go live before November 20: in the U.K., they get £500 for spending £1,000, or £2,000 for spending £2,000, according to an ad exec who recently spoke with their Reddit rep and shared an email confirming the incentives and deadline. In the U.S., the platform is also offering new advertisers $1,500 in ad credits when they spend $1,500 on the platform, per ads seen by Digiday. After reviewing the incentives that…

This is a curated summary. The full story was reported by Digiday.