The news that moves growth.
A daily digest of what's happening in search, social, AI and advertising — curated headlines linking to the original sources, refreshed every morning.
Curated from the sources we actually read.
Last updated: 28 September 2026, 04:30 IST
Search & Digital Marketing
Google Ads adds new tools to drive and measure in-store sales
Google is rolling out two new features designed to help multi-location retailers, restaurants and local service businesses reach nearby customers and connect their ad…
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Inside Google Maps: 72 ranking signals and the architecture behind local search
When a business appears in Google Maps , the listing you see is the end product of a much larger system. Behind it sits a canonical geographic entity assembled from…
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When Attribution Looks More Precise Than The Data Behind It
Modeled data now fills the gaps left by signal loss, and mistaking estimates for measurements can lead to costly budget misallocation.
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Some Sites Use llms.txt Like robots.txt, Common Crawl Finds
Common Crawl analyzed 584,107 llms.txt files and found most came from templates, many had no links, and some carried crawler rules the format can't enforce.
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Before scaling programmatic SEO, prove the pattern works
Programmatic SEO is attractive because one strong page pattern can unlock hundreds or even thousands of search opportunities. That same scale can also amplify a weak…
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The 11x ROAS account that lost money on every order
An 11x return on ad spend ( ROAS ) sounds like a win. It can represent an outstanding ecommerce business. It can also represent a business quietly destroying cash. The…
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Google says DMA changes in EU resulted in worse degradation of search quality ever
Google told Reuters that the launch of the most recent changes to the search results in the European Union under the DMA requirements led to the worst degradation of…
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6 Months Into ChatGPT Ads, Advertisers Still Don’t Know What ‘Good’ Looks Like
Advertiser data now spans single-digit to $22 CPCs, but ChatGPT Ads still lacks auction insights, industry benchmarks, and reliable audience data to judge performance.
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How to build an AI governance framework for SEO
Somewhere between “just ask ChatGPT” and a full-blown incident response plan, most SEO teams are winging it. We’ve all watched someone paste a client’s entire GA4 export…
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Why growing restaurant chains win at local search and AI visibility by SOCi
You’ve seen the headlines this year. Culver’s, Texas Roadhouse, and Nothing Bundt Cakes are opening hundreds of new locations. Wendy’s, Papa John’s, and Pizza Hut are…
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TikTok returns as Toronto International Film Festival platform partner
The app will bring in creators to host screenings and Q&A sessions and will also present a special event with actors Caleb Hearon and Zooey Deschanel.
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Threads updates profile analytics display
The platform rolled out an artificial intelligence-powered summary that offers trend insights on follower and viewer engagement.
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‘Frogs in the boiling water’: The Amazon-FTC case and the myth of ad auction transparency
For digital ad buyers, the U.S. Federal Trade Commission’s lawsuit against Amazon’s on-platform search advertising business appears to be a tempest in a teapot.…
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What’s in and out for creators heading into Q4
The creator economy has changed drastically since the start of the year. As we head into Q4, plan to see bigger swings and misses gearing up for 2027. With the creator…
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Ad Tech Briefing: Regulatory storm clouds gather and scatter over Big Tech, and indies count the cost
Early September began with a flurry of headlines involving three of the sector’s biggest names: Amazon, Google, and The Trade Desk. The implication is that these…
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Marketers face dilemma around rising bot and AI web traffic
Publishers aren’t the only parties impacted by a ramp-up of traffic from AI scrapers, agents and common-or-garden bots. But while some marketers consider the AI influx a…
Read on our siteZuckerberg is one of the least-liked people in the US
A survey from UMass Lowell’s Center for Public Opinion found that the Meta CEO was equally and deeply unpopular on both sides of the political spectrum.
Read on our sitePinterest offers advice on creating effective shopping promotions
The app’s new guide features a four-step overview designed to help marketers make the most of their ads and align with platform trends.
Read on our siteLinkedIn shares insights into younger professionals
The platform’s latest data shows that Gen Z may miss out on connection opportunities for fear of bothering people or sounding inauthentic.
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Building a framework to better protect teens on social media
More countries are exploring bans and restrictions, but a truly effective proposal has yet to reveal itself.
Read on our siteAI & Automation
Google Cloud races to catch up in the AI deployment wars with Accenture deal
Google Cloud expands its enterprise AI push with Accenture, betting on forward-deployed engineers to drive adoption and overcome deployment bottlenecks.
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Chrome is now shipping updates every 2 weeks as AI changes the security landscape
Google is speeding up Chrome’s release schedule to ship security patches and new features faster.
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Mistral raises €3B as sovereign AI becomes big business
The French AI lab has raised €3 billion at a €21 billion valuation in a Series D round led by Samsung, Scaleup Europe, and PSG Equity.
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Opaque recurrence, and other AI terms that you should probably know
The rise of AI has brought an avalanche of new terms and slang. Here is a glossary with definitions of some of the most important words and phrases you might encounter.
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