WTF is scene-level targeting for CTV?

This WTF guide, sponsored by Wurl, explores how CTV advertisers are driving positive attention and improved performance across the entire funnel by aligning creative with relevant onscreen context through scene-level targeting. CTV has changed how advertisers reach audiences through the biggest screen in the home. Research shows that ad-supported streaming TV services are experiencing a surge in popularity . Despite this boon in both viewership and content supply, CTV advertisers still struggle with an opaque ecosystem that limits the ability to control where their ads appear. On top of this, ad fill rates aren’t quite keeping pace,…

This is a curated summary. The full story was reported by Digiday.