This week’s Future of TV Briefing looks at the economics behind brands sponsoring creator-led long-form original video series. Premium programming Instagram’s creator payments, Netflix’s new ads platform exec and more Premium programming A creator-led long-form original video series can cost a brand anywhere from $150,000 to $5 million, according to Cyndi Steele, a former TV executive producer who leads talent management firm G&B Digital Management’s &Beyond Creators’ Studio. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
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