The news that moves growth.
A daily digest of what's happening in search, social, AI and advertising — curated headlines linking to the original sources, refreshed every morning.
Curated from the sources we actually read.
Last updated: 20 October 2026, 04:30 IST
Search & Digital Marketing
Greg Finn on 20 years of PPC: From exact match to AI Mode
Watch this video on YouTube Cypress North co-founder Greg Finn has spent more than two decades watching search marketing evolve from a hands-on, highly granular…
Read on our site
Google says better YouTube creative can more than double ROI
Google has published a new Creative guidance on YouTube help document, giving advertisers specific recommendations for designing ads that fit the platform — and sharing…
Read on our site
Google announces October changes to Display & Video 360 API
Google is making three unversioned changes to the Display & Video 360 API and Structured Data Files in October, including removing some content exclusion options and…
Read on our site
More leads or better leads? Optimize for what your business needs
There’s a familiar conversation in almost every marketing organization: “We need more leads.” Then, a few weeks later: “The leads we’re getting aren’t good enough.” So…
Read on our site
AI Isn’t Killing Marketing Accountability, It’s Exposing Who Never Had It
When Meta's ad AI altered approved creative without warning, it exposed a deeper problem: marketing teams rarely define who owns AI mistakes after sign-off.
Read on our site
Use Claude for SEO. Don’t let Claude do SEO.
Claude is one of the best research assistants an SEO can have. Give it a keyword, and it can map intent, spot content gaps, and draft outlines in minutes. But give it…
Read on our site
7 ways to use AI for the SEO work that matters
Most “ use AI for SEO ” advice starts with prompts for writing content faster. But speed isn’t the biggest opportunity. AI can help with the SEO work that’s harder to…
Read on our site
WebMCP Connects AI Agents To Actions Inside Websites
OpenAI, Shopify, and Cloudflare are putting WebMCP into live products, giving AI agents a structured way to use websites without relying on visual clicks.
Read on our site
Link building in 2027: 13 ways to win or fail
Link building in 2027 will be less about how many links you can acquire and more about whether you’ve earned them through stories worth covering. Links still matter, but…
Read on our site
AI Is Changing Website Security. Here’s What SEO Teams Should Know
More than 100 organizations, including OpenAI, Google, and Microsoft, urge governments and website owners to prepare now for escalating AI cyberattacks.
Read on our site
Google Answers If Updates Come With Actionable SEO Signals
Google explains why a named update can shake up rankings without giving affected site owners anything specific to act on.
Read on our site
Google Updates Site Reputation Abuse (Parasite SEO) Policy
Google is replacing site reputation abuse manual actions in the EEA with a system that can rank affected site sections independently.
Read on our site
Google won’t respect manual actions for site reputation abuse in European Economic Area
Google’s site reputation abuse manual action will no longer impact the search results in the European Economic Area (EEA) starting August 30, 2026. This is in response…
Read on our siteSocial & Advertising
Creator industry admits that fee pricing is out of control, but can’t agree on a fix
Bigger budgets, bigger campaigns, bigger partners, bigger goals — marketers are starting to feel that the price to work with creators is out of control. Half of…
Read on our site
Carhartt aligns with the NFL through the tradespeople building Highmark Stadium
This story was first published by Digiday sibling Modern Retail . Carhartt is one of the latest brands to lean into sports advertising, finding a way to tap into…
Read on our site
Future of Marketing Briefing: Soccer’s World Cup buzz isn’t moving needle on Premier League ad spend
Some 128 million viewers tuned into Fox’s FIFA World Cup coverage this summer, a coup that boosted the broadcaster’s revenue 28% to $4.2 billion in its latest quarterly…
Read on our siteHow will Meta’s settlement impact social media?
The company’s landmark $18 billion payout was only one part of a larger agreement that aims to force other apps to implement similar teen restrictions.
Read on our siteX offers updated NFL Gametime display
The platform tweaked the design and renamed its NFL portal ahead of the upcoming season as a way to engage more fans and maximize community interaction.
Read on our siteYouTube adds Amazon affiliate links
Creators will be able to tag a curated list of products from the online retailer in their videos and earn commissions from every resulting sale.
Read on our siteAI & Automation
Open-weight AI companies are the Valley’s hottest acquisition targets
There's a lot of capital pouring into the business of giving models away.
Read on our site
Anthropic gets its first court win over the Pentagon’s supply-chain risk label
A federal judge ruled the Trump administration illegally labeled Anthropic a supply-chain risk, handing the AI company a victory as its second Pentagon lawsuit continues…
Read on our site
Meta executive leaves for OpenAI as the social media giant faces growing scrutiny in India
Sandhya Devanathan will oversee some OpenAI operations across Southeast Asia and Australia in her new role.
Read on our site
Anthropic and OpenAI are joining the AI stage at TechCrunch Disrupt 2026
At TechCrunch Disrupt 2026, the AI Stage is back to dig into the single hottest topic in the community for the past few years, presented by Google for Startups.
Read on our site
Barret Zoph, the Thinking Machines co-founder ousted before joining OpenAI, is now at Google
Zoph, who co-founded Thinking Machines Lab alongside Mira Murati and also served as the startup's CTO, led a brief stint at OpenAI and is now at Google.
Read on our site