Nobody at Advertising Week New York this week will be stuck for conversation, though to be fair you could have said that about any of the last ten. Organizers claim more interest every year, and the trade press, Digiday included, has a habit of calling each one pivotal. What’s different in 2026 is how much of the business is being rebuilt around the people who work in it, with plenty of them turning up unsure where they’ll fit once it’s done. Ask the execs heading over to Midtown’s The Penn District and the work that keeps coming up is implementation. “We’ve moved quickly from experimentation to implementation,” said Alistair Hill, CEO &…
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