The news that moves growth.
A daily digest of what's happening in search, social, AI and advertising — curated headlines linking to the original sources, refreshed every morning.
Curated from the sources we actually read.
Last updated: 10 September 2026, 04:30 IST
Search & Digital Marketing
ChatGPT commands 92% of AI referral traffic. Here’s what 6.77 million sessions reveal.
Twelve months ago, the industry was betting on which AI platform would win discovery. Perplexity looked like the search-native challenger. Copilot…
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Build An OKF Brain Like Mine!
Build your own AI-ready knowledge system with insights from Marie Haynes on using Google’s Open Knowledge Format for search and automation.
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AI Content Didn’t Stop Working, Your Metrics Did
Declining organic traffic doesn't always signal failing content. Here's how to measure influence when AI search disrupts traditional SEO metrics.
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Google Answers Question About LLMs-Author.txt For SEO
Google's John Mueller responded to an SEO using LLMs-Author.txt to separate themself from others with the same name.
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Google’s Open Knowledge Format Could Work For Websites, Too
Google's Open Knowledge Format turns your website's ideas into a linked graph agents can traverse. Here's what that means for how machines understand…
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Safari’s New MCP Server Lets AI Debug Your Core Web Vitals To Improve SEO
Apple's WebKit announced a new MCP server for Safari that enables AI-based website debugging for SEO and Core Web Vitals.
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Google Put AI Visibility Inside The SEO Tool On Purpose
Google filed AI visibility under search. Stop treating it as a separate workstream with its own budget and its own quarterly report.
Read on our siteSocial & Advertising
Agency bosses say the AI gap with clients is only getting wider
Agencies are out in front on AI. Advertisers are not. That’s the view of agency bosses who spoke to Digiday at Cannes Lions. They said that for most…
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Hot Ones creator Sean Evans on YouTube vs. TV, the interview boom and what comes next
Sean Evans, the man behind the hit YouTube celebrity interview series “Hot Ones,” was named one of Time’s 100 most influential creators of 2025. He…
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In Graphic Detail: The state of streaming highlights the power of creators
Halfway through 2026, the state of streaming underlines just how dependent the category has become on big, personality-driven creators. Streaming…
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Media Buying Briefing: It’s a world party at the World Cup, unless you’re looking to get in now
Happy 250th Birthday, America! As one of three host countries of the 2026 World Cup, you received a bit of a gift from the U.S. Men’s National Team,…
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WTF is AI poisoning?
Marketers have been trying to game LLM responses to suit their brands since users began turning to AI for search. In recent months, they’ve become…
Read on our siteMeta launches Pocket creative app
The artificial intelligence-powered platform is designed to let users generate interactive “gizmos” via text prompts.
Read on our siteMeta allowed ads promoting child sexual abuse in India
The BBC said that promotions for abusive videos appeared on the social media giant’s apps, although the offending materials were subsequently removed.
Read on our siteYouTube confirms new music options for carousels
The platform also outlined Studio changes, which are designed to streamline access to copyright and monetization information.
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Edits app gets auto-translated bilingual captions
Meta also added updated creative templates and seasonal sound effects to its video creation tool.
Read on our siteClear messaging helps brands with AI optimization
A new artificial intelligence visibility study from Semrush explored the sources chatbots reference and suggested AEO and GEO best practices.
Read on our siteAI & Automation
Microsoft lays off nearly 5,000 employees across Xbox, commercial sales
Microsoft cut around 4,800 roles, or 2.1% of its global workforce, on Monday — the latest in a series of layoffs that’s stoking fears of AI replacing…
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Reddit is using LLMs to solve a problem LLMs largely created
In the AI era, platforms have no choice but to fight fire with fire to cull spam.
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Station F ramps up as a launchpad for Europe’s hottest AI startups
Station F, a Paris-based startup hub founded by French billionaire Xavier Niel, is gearing up for a new edition of its F/ai accelerator program in a…
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Amazon will stop accepting new customers for Mechanical Turk
These may be the last days of Amazon’s Mechanical Turk.
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New Google commercial imagines a Declaration of Independence written with help from AI
Two hundred and fifty years after the signing of the Declaration of Independence, a new commercial asks: What if the Founding Fathers had access to…
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Midjourney wants Hollywood studios to reveal the details of their AI usage
As part of an ongoing legal dispute with three Hollywood studios, Midjourney is seeking to compel those studios to reveal how they use AI themselves.
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Alibaba reportedly bans employees from using Claude Code
Alibaba has reportedly classified Claude Code as high-risk software.
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