Should brands swerve, or steer as F1’s U.S. viewership adapts to new coverage?

This article has been updated to reflect information from Formula 1 about its Apple TV performance. Between the disruption of its racing calendar caused by the war in the Persian Gulf, and the difficulty of tempting viewers into watching Grands Prix on Apple TV in its debut season with the streamer, Formula 1 hasn’t had the easiest year so far. But sports marketing experts say that F1’s growth among American audiences still has plenty of road left before it peaks — and that brands shouldn’t mistake a streaming numbers blip for a slowdown in fandom momentum. Continue reading this article on digiday.com . Sign up for Digiday newsletters to get…

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