Social & Advertising · via Digiday

Can adland realistically reduce its reliance on Google’s vertically integrated ad stack?

18h ago · curated by Catalyst Web Trendz

Can adland realistically reduce its reliance on Google’s vertically integrated ad stack?

Related Insights Member Exclusive Ad Tech Briefing: The futility of a Google breakup? Subscribe To Read Read More Google’s legal team likely breathed a sigh of relief, or (at least) gave itself a proverbial pat on the back, in late August when Justice Leonie Brinkema ruled it wouldn’t have to divest parts of Google Ad Manager. This came after she ruled its sell-side ad tech offering a monopolistic play in late-2025, and it was the second such regulatory let-off in a 12-month window . It was amid the accompanying gasps of anguish that Google’s detractors perused the eventual behavioral remedies handed down by the Eastern District of Virginia…

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