As artificial intelligence reshapes how businesses work, marketers are rethinking the tools, habits and workflows that drive innovation. But as with past technological shifts, adopting new tools often means navigating uncertainty before their value becomes clear. “Early in my career, I worked with companies building websites when Netscape was new, e-commerce was unproven and the internet felt like the Wild West,” said Anthony Pappas, Chief Marketing Officer at DXC Technology. “I remember people saying, ‘I’m never going to put my credit card on the internet.’ It sounds funny now, but I hear echoes of that fear when people talk about AI.” In…
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