The Rundown: Average CMO tenure has shrunk by over a third in 16 years

A survey of 13,000 U.S. marketing professionals has found the median time in office enjoyed by CMOs is down 35% since 2010. It’s a stark proof of what media experts and agency practitioners have noticed for a while — that their client leaders across the boardroom table often don’t stick around for long. The study, which surveyed companies with over 100 employees, was conducted by recruitment firm Findem and networking platform CMO Huddles. The survey found that while CMOs that started their roles in 2010 typically stayed in their post for four years, from 2022 on, marketers that took on a top job lasted just 2.6 years, representing a 35%…

This is a curated summary. The full story was reported by Digiday.