Bharat Sharma, co-founder and COO, Affinity Global AI is no longer a novelty in media planning. Everyone knows about it, and most organizations are already using it in some form. What’s more interesting is what AI is beginning to expose about the advertising industry itself. The industry has moved past the discovery phase, and the bar has moved. Campaign briefs now treat agentic planning as a benchmark, not an experiment. Brands aren’t asking whether agencies are testing AI; they’re asking what it has delivered and, increasingly, what the roadmap looks like years out. Continue reading this article on digiday.com . Sign up for Digiday…
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