Amazon’s dominance in retail media budgets is hardly a surprise, with Madison Avenue observers expecting a push to win similar spend in adland. And at its flagship advertising and marketing conference, hosted this week in San Francisco, California, Amazon unveiled its latest offerings. However, as allegations from government authorities around auction practices continue to dog certain aspects of its media operations, market observers advise caution when it comes to accepting the advertising and retail media giant’s claims lock, stock and barrel. The company has renamed its unified platform Amazon Ads Agent, with further product launches…
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