Companies like hospitality chain Wyndham Hotels & Resorts, consumer healthcare firm Opella and betting brand BetMGM have little in common. What they do share is a broad portfolio of individual products and a need to spin up large quantities of digital creative assets to market them. All three brands are building in-house creative teams trained to leverage AI to mass-produce digital creative assets, paired with media performance data that informs the next campaign or iteration. It’s a sign that scaled AI creative production is becoming ordinary among marketing’s upper middle tier advertisers. While the first advertisers to press ahead and…
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