After presenting a custom schema my team built to evaluate knowledge graphs for university programs, I saw firsthand how differently SEOs view the role of schema markup . Our approach used 23 existing Schema.org entities and more than 60 additional entities to assess gaps in entity coverage. Schema connects entities (objects, people, concepts, and ideas) to build knowledge graphs that provide deeper semantic understanding. It can also serve as a framework for evaluating a site’s vector embeddings and identifying gaps in entity coverage. Let’s look at how you can use schema and knowledge graphs to identify and prioritize those gaps. How…
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