For years, I told bloggers through audits, podcasts, and live trainings to write their content for “toddlers and drunk adults.” That was simple advice, and it worked. If a 5-year-old and someone half-paying attention could follow the page content and still find what they needed, the content was probably clear enough for users and Google alike. But in 2026, that rule needs an update. Bloggers are no longer writing just for readers skimming on phones, distracted parents trying to make dinner, or travelers planning from an airport terminal. They’re also writing for large language models, AI Overviews, AI Mode, and search systems that are…
This is a curated summary. The full story was reported by Search Engine Land.
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