SEO has long focused on what a page says. Increasingly, it also needs to account for how that information is presented. As Google gets better at understanding page layout, structure, and functionality, visual semantics is becoming an important part of how search engines interpret webpages. What is visual semantics? Visual semantics is a meaning model for segmenting, classifying, and understanding documents by working alongside textual semantics. Google is changing how it interprets web documents, shifting from “web text” to “web layout” to better identify real expertise, uniqueness, and originality by giving more weight to the functional…
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