If you apply standard SEO playbooks to a travel website, you’ll likely exhaust your budget with little to show for it. Most SEO advice is written for sectors operating in a search ecosystem where organic text listings still dominate most user journeys. In travel, the rules of search are entirely different because Google isn’t just a search engine. It’s a direct transactional competitor, a visual aggregator, and a gatekeeper to visibility. Winning in this space requires accepting that what works elsewhere will fail here. To build a search strategy that actually drives bookings, travel brands must abandon standard organic best practices and…
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