How Google’s ‘Dive deeper’ test in Discover could lift your video traffic
Google’s new Discover button adds a short AI‑generated overview to video cards. Learn how to optimise your video content for this test and drive qualified traffic.
Google is testing a “Dive deeper” button in Discover that opens a short topic overview with links to related coverage. The experiment was announced by Robby Stein, VP of Product for Google Search, on X and starts with videos, according to Search Engine Journal.
In the example shown by the source, the button sits beneath a video card in the Discover feed. Below those cards, an “Explore more stories” section groups additional short summaries under sub‑topic headlines, each with its own source link. The layout adds another tap opportunity for users who are already watching a video in Discover.
What the test currently shows
- Google hasn’t disclosed which countries or languages are part of the experiment.
- The button adds a short AI‑generated summary with a disclaimer that the AI can make mistakes.
- Search Console’s Discover AI report counts impressions of links shown in generative AI features, but it does not break out impressions by specific features.
Preparing your video assets for the Dive deeper overview
Even though the rollout details are still vague, you can take concrete steps now to improve the chances that your videos and associated pages appear in the new overview.
- Audit your top‑performing Discover‑eligible videos and confirm each has a dedicated landing page that matches the video’s topic.
- Ensure those landing pages follow SEO best practices: clear headings, concise meta descriptions, and relevant schema markup for video content.
- Add structured data that identifies the video’s publisher, duration, and thumbnail; the Discover AI report already tracks impressions for AI‑generated links.
- Build internal linking pathways from the landing page to other related articles or product pages, giving the AI more options for “related coverage.”
Monitoring performance and iterating
Search Console now includes a generative AI performance report for Discover, rolled out worldwide on Aug. 31. The report groups impressions by page, country, and date, but it does not separate impressions by specific AI features. Still, you can watch for any lift in impressions on pages that host your Discover‑eligible videos.
- Check the Discover AI report weekly for spikes in impressions on video landing pages.
- Correlate any impression changes with known test roll‑outs or design tweaks announced by Google.
- If you see a steady increase, consider expanding the same optimisation pattern to other video assets.
- If impressions remain flat, revisit on‑page relevance, schema, and internal linking to improve AI selection signals.
Because the test may evolve—Google said it will experiment with multiple designs in the weeks ahead—treat this as an ongoing optimisation loop rather than a one‑off fix.
What to do now
Start with a quick audit of your video catalogue, map each video to a purpose‑built landing page, and run it through our SEO services to tighten on‑page relevance and schema. Then, enable the Discover AI report in Search Console if you haven’t already and set up a simple dashboard to track impressions. Finally, schedule a monthly review to adjust content based on the data you collect. This proactive approach positions you to benefit as Google expands the Dive deeper experience.
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Frequently asked questions.
Google hasn’t announced which countries or languages are included in the test, so we don’t know whether Indian users will see it at this stage.
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