Google Search Profiles now open in India – what it means for your brand
Google expanded Search Profiles to India, letting creators claim a home page on Google. Here’s what that looks like and how you can start leveraging it for brand visibility and revenue.
Google announced on X that Search Profiles – claimable pages that aggregate a creator’s articles and social posts – are now available to creators and publishers in India. The feature launched in the U.S. in June 2026 and has just been opened to the Indian market, with Brazil slated to follow.
Why it matters: while Google’s help page notes that a profile doesn’t directly affect rankings, followers of a profile can see more of that source’s content in Discover. For brands that publish thought‑leadership, news, or creator‑driven content, a Search Profile becomes a searchable hub that can drive additional traffic and provide a new touch‑point for monetisation.
How to claim a Search Profile in India
The process mirrors the U.S. rollout. You need to:
- Visit profile.google.com/claim and sign in with a Google Account
- Link at least one platform – YouTube, Instagram, X or TikTok – that meets the follower minimum (10,000 followers as listed on the help page)
- Be at least 18 years old
Google’s help page still lists the U.S. as the only available region, but the X announcement from Robby Stein confirms that the claim page is live for Indian creators.
Strategic uses for Indian brands
Even if you’re not a traditional creator, the profile can serve several purposes:
- Showcase thought‑leadership articles, case studies or industry reports in one searchable location
- Drive Discover impressions by building a follower base around your brand’s expertise
Because the profile aggregates content from linked platforms, it can act as a centralised showcase for any brand that already publishes on YouTube, Instagram, X or TikTok. This means you can repurpose existing assets rather than creating entirely new material.
Integrating Search Profiles with SEO services
Our SEO service focuses on ranking for searches that actually buy and owning the traffic you earn. Adding a Search Profile complements that work by:
- Giving you an additional signal for Google Discover, which can increase referral traffic
- Offering a structured hub that can be linked from blog posts, press releases and outreach campaigns
From an SEO perspective, the profile is a separate entity that lives on a Google domain.
Measuring early impact
Comparing week‑over‑week data will give you a sense of whether the follower base is translating into measurable traffic.
If you notice a lift, consider amplifying the profile through your existing newsletters or paid social pushes. If the lift is minimal, you may need to grow the follower count on the linked platform before the profile can generate significant Discover impressions.
What to do now
Take the following steps this week:
- Check if any of your existing social channels have reached the 10,000‑follower threshold; if not, consider a short‑term follower‑building push
- Assign a team member to claim the profile via profile.google.com/claim and link the qualifying platform
- Publish a brief announcement on your owned channels directing followers to the new Search Profile
- Add the profile URL to relevant email signatures and outreach templates
- Monitor Discover performance in Search Console and note any lift in impressions from the profile
Our SEO team can help you align the profile with your keyword strategy, ensure the linked content is optimised for Google’s guidelines, and set up the necessary tracking in Search Console. Reach out to us to get a quick audit and a launch checklist.
The services behind this post.
Frequently asked questions.
According to Google’s help page, creating a Search Profile does not directly impact a site’s ranking in Google Search. The benefit is mainly increased visibility in Discover for followers of the profile.
The current guidance on the claim page requires at least one linked platform (YouTube, Instagram, X or TikTok) to have 10,000 followers. Until Google updates that threshold, the requirement stands.
Talk to the team that does this every day.
Tell us what you're trying to grow. You'll get a plan, not a pitch.
Contact Us