Most technical SEO audits produce plenty of findings. Then the document sits in a shared drive for six months, and nothing gets deployed. Sometimes that’s the client’s fault. More often, it’s the audit’s. The findings were never validated, ranked by a tool’s notion of severity, or written in a way no developer could act on. Here are 10 mistakes that keep showing up — and what to do instead. 1. Crawling without JavaScript execution enabled Screaming Frog will show you both versions of the page in a single crawl, as long as JavaScript rendering is on and you’ve enabled storing both the original and rendered HTML. The comparison shows you any…
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