It’s been a pretty crazy few weeks in AI safety. We’ve watched agents go off the rails and do things nobody expected them to do, in production, on other people’s systems. So it’s a reasonable moment to ask how you use AI safely when the thing it’s touching is a live ad account with real money moving through it every hour. Almost every conversation I have about agents in ad accounts opens the same way. Do you trust the AI? While it’s a good question, it’s often asked to shirk responsibility and conclude that AI shouldn’t be used. A better question is: How can we trust AI? Then the conversation turns to what we can build around the AI model to…
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