Consider the role that branded search results play in consumer decisions. Say a consumer types “company X + name of newest product” into their search bar. The results that display first will generally be those directly related to the company the consumer is searching for. The benefits of a typical branded search are numerous. They provide visibility for your brand, and they educate customers and build consumer sentiment. And this search type may lead to higher conversion rates. But various risks are also hiding in branded search results. You must pay attention to the stability, composition, and potential drawbacks of these results. Let’s…
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