For 20 years, SEO mostly meant Google. If buyers searched for your category and found you, you were visible. If they didn’t, you had work to do. That world has changed. Buyers now ask ChatGPT, Gemini, Claude, Perplexity, and other AI systems for shortlists, comparisons, and recommendations. That has raised a new question: How do you optimize for AI visibility? Most companies treat AI visibility as a content volume problem. Find the prompts where your brand is weak. Generate content for each one. Publish quickly. Cross your fingers and hope some of it works. That’s a tempting approach. AI-powered content generation makes it easy. But it’s…
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