The second-quarter earnings call period is often seen as a reprieve from the traditional summer slowdown, for news junkies at least. If nothing else, it’s an opportunity to pore over the books and try to anticipate what’s ahead for the remainder of 2026. Digital media enthusiasts are currently digesting the eyewatering amounts of dollars flowing into the hands of Big Tech, while bracing themselves for the corresponding returns of their ad tech peers on public markets and using those results as an indicator of how to hedge their bets in the second half of the year. This is a member-exclusive article from Digiday. Continue reading it on…
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