Some Google Ads promotional credits are reportedly being invalidated after advertisers have already spent the amount required to qualify, potentially leaving businesses with higher advertising costs than they expected. Report of lost credits after spending. PPC consultant David Melamed said he has encountered the issue twice in a short period. In one case, an advertiser expected to receive a $3,200 promotional credit after spending $3,200 on Google Ads, according to Melamed. The credit was later marked “Invalidated,” he said, more than a month after the advertiser had spent the money. Melamed said the advertiser likely wouldn’t have spent…
This is a curated summary. The full story was reported by Search Engine Land.
Read the full story at Search Engine Land
