AI models favor familiar brands in search: Study

AI models searched for brands they already knew 3.2 times more often than unfamiliar brands, according to a new study. Models searched for familiar brands 55.7% of the time, compared with 17.4% for brands outside their top 10, geoSurge found. Memory strongly decided which companies were considered . Researchers measured model memory and search behavior separately to see whether what a model knew influenced what it searched for. Across nearly 4,000 responses to 66 U.S. buyer questions, models searched for familiar brands 3.2 times more often than unfamiliar ones. Most fan-out searches didn’t name a brand. Only 31% included a company name.…

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