If you run CRO or SEO, the oldest mistake in your discipline just came back wearing a new referrer string. Here's the fix.
This is a curated summary. The full story was reported by Search Engine Journal.
Read the full story at Search Engine Journal
Search & Digital Marketing · via Search Engine Journal
AI Referrals Are Recreating The Oldest Mistake In Conversion Optimization
2h ago · curated by Catalyst Web Trendz
Put this to work
What it means for your brand.
Stories like this are exactly the terrain we work in every day. If this trend touches your growth plans, these are the services to look at:
More from the digest
Related headlines.
Google Loses Engineer Who Helped Build Search And Modern AI
Google loses Jeff Dean, who helped build Google Search and AI, replaced by DeepMind's Demis Hassabis as Chief Scientist.
Read on our site
The Future Of Discoverability
Articles alone stopped being a viable product. A discoverability framework for publishers: passive, active, owned – plus the intent-led journalism that gets you there.
Read on our site
When AI Takes The Click, Click Worthiness Should Guide Your Strategy
Search volume told you what people want to know. It no longer tells you whether they need you after AI answers. Click Worthiness does.
Read on our site