AI search is here, but marketers still call it SEO

The SEO industry has been debating what to call AI search optimization. GEO . AEO. LLM optimization. AI search optimization. Every few weeks, a new acronym gains traction on LinkedIn, shows up in an agency deck, or gets debated during a conference happy hour. To be clear, the debate isn’t meaningless. Language shapes how teams hire, budget, measure, and explain the work. But there’s a difference between the language the industry uses to signal expertise and the language buyers use to solve a problem. In previous research, we examined how new AI search terms were being adopted across social and hiring platforms and among industry influencers…

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