For most of search marketing’s history, action items stayed close to what SEO and website teams owned: technical issues, content, links, authority, and related work. Fixes often required developers, writers, or subject-matter experts, but SEO and website teams could usually diagnose the problems and influence the outcome on their own. AI visibility doesn’t fit as neatly into that SEO box. A company can have a technically sound website that AI crawlers can access and understand, including what the company sells and who it serves. AI may even mention and cite the brand regularly in informational responses. Yet when a buyer asks what to…
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