Apple’s latest crackdown on identity resolution has accelerated efforts among publishers and ad tech companies to move advertising infrastructure beyond the browser, although questions remain over whether the industry’s preferred response will provide a lasting solution. Following weeks of uncertainty over Safari’s restrictions on domains associated with identity providers, companies including ID5 are advancing server-side integrations, while others are rallying behind IAB Tech Lab’s Trusted Server Framework. The developments follow Apple’s WebKit explanation last week , which clarified its objections to identifiers derived from information…
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