Related Insights The History of Ad Tech Google avoided (yet another) breakup… now comes the test of the ad tech remedies Read More Google lost to the Justice Department twice in the last 12 months and was ruled a monopolist in both its search and ad tech practices; while the final shoe has yet to drop in the latter case, observers feel it got off lightly. That’s because, in both cases, Google avoided forced divestiture of its industry-dominant web browser Chrome and its market-leading ad exchange and ad server , with judges opting instead for behavioral remedies. In the latter case, the parties are understood to be in negotiation over final…
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