SEO audits can tell you a lot about your website’s health and visibility in Google Search and AI Overviews. The problem is that many audits amount to little more than a crawler export or a generic list of recommendations. A real SEO audit should explain what the tools can’t: which issues matter, why they exist, what’s intentional, and what could actually improve your results. It should account for technical debt, your audience, and your business goals before handing you a list of fixes. Before you pay thousands of dollars for an SEO audit, make sure you know what you’re paying for and how to tell whether you’re getting it. Why SEO audits…
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