Build your SEO strategy as if search engines don’t exist

How would you get your brand discovered without a search engine? How would you make sure potential buyers learn about your brand, products, and the problems you solve? You’d have to find your audience where they already spend time. You’d need to get your best ideas in front of them, create entry points into relevant conversations, and build relationships with people and platforms they already trust. That might sound like a marketing strategy rather than an SEO strategy. But it’s what SEO requires. Search has changed dramatically in the past two to three years, and AI is accelerating that shift. The signals that help your brand perform in…

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