Social & Advertising · via Digiday

Carhartt aligns with the NFL through the tradespeople building Highmark Stadium

18h ago · curated by Catalyst Web Trendz

This story was first published by Digiday sibling Modern Retail . Carhartt is one of the latest brands to lean into sports advertising, finding a way to tap into football season that goes beyond partnering with the athletes themselves. The 135-year-old workwear brand is tapping into NFL season with the latest installment of its “Made Possible” campaign. The 30-second spot highlights the construction workers and tradespeople who worked on Highmark Stadium, the new home of the Buffalo Bills that opened ahead of the 2026 season. Continue reading this article on digiday.com . Sign up for Digiday newsletters to get the latest on media, marketing…

This is a curated summary. The full story was reported by Digiday.

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