Case for and against – sticking with a Publicis-owned LiveRamp

In the months since Publicis Groupe announced its $2.2 billion deal to acquire LiveRamp , CMOs have been considering a crucial question: should I stay, or should I go? That deal closed this week (Monday Nov. 2), bringing the decision to the top of many marketers’ to-do lists. To recap, clients and their agencies use LiveRamp to onboard their first party data and match it against a large dataset of audience profiles for media targeting and measurement. LiveRamp’s alternative ID solution, RampID, is one of the most commonly used by the market. But the company’s acquisition by Publicis has prompted questions about the neutrality of this…

This is a curated summary. The full story was reported by Digiday.