Google’s August 2026 spam update has caused considerable confusion across the industry. Google has confirmed that the update is complete , but a number of publishers have seen their search visibility drop considerably, including sites that had been performing well in Google Search for years. The timing was unfortunate. The update came during the summer vacation period, when many businesses were running with reduced teams and fewer people available to investigate. Fortunately, affected retailers in particular still have a window to address the problem before Q4 sales get underway. At the same time, Google is issuing a wave of manual spam…
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