iPullRank analyzed 13.1 billion search events from 9.1 million opted-in users, covering October 2024 through December 2025, to understand how Google users behave when they search and where their clicks ultimately go. One of the standout findings for paid search marketers was ChatGPT’s unusually high share of paid traffic. By the numbers. ChatGPT was the sixth-most-clicked destination from Google Search in the dataset, trailing only YouTube, Google’s own properties, Reddit, Facebook and Wikipedia. Millions of searches for ChatGPT occurred each week within the panel. More significantly for advertisers, iPullRank found ChatGPT drew a greater…
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