AI visibility isn’t the only zero-click concern keeping marketers up at night. Now that tools like Scrunch and Profound are commonplace, CMOs are thinking ahead to the next task: finding evidence that a strong zero-click search presence actually drives sales. “Every CMO we know has been under excruciating pressure over the last 18 months from their boards and C-suites or investors to to crack this nut,” said John Barham, managing partner at performance media agency Roast. Per one recent AI search survey, 73% have invested in tools to monitor AI visibility . But while share of model tools like Semrush, Profound or Scrunch can be used to…
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