Search & Digital Marketing · via Search Engine Land

Community signals are AI’s largest third-party source

10h ago · curated by Catalyst Web Trendz

Community signals are AI’s largest third-party source

Across a sample of 35,000 ChatGPT citations, user-generated content (UGC) platforms hold more of the cited-domain share for SaaS-related prompts than review sites and publishers combined. They hold it at the top of the journey, at the bottom, and at every point between. There is no stage where they’re skipped. So how do you build authority in a source you don’t control? Let’s talk brand authority multiplication. Part 1 covered third-party citation signals . Parts 2 and 3 covered proprietary data and what makes it citable . Both of those are levers you can pull on your own. This one — UGC — is not. The uncomfortable part: The UGC pattern is…

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