Discord is taking its ads business further down the funnel with its latest ad format, Play Quest+. The format lets brands offer players rewards for completing in-game actions, such as finishing a match, completing a tutorial or playing with a friend. It marks a shift for Discord from simply putting brands in front of its highly engaged gaming communities to giving advertisers a way to drive — and measure — what those users do next. Here’s how it works: Players accept a Quest and link their Discord and game accounts, allowing Discord to automatically track their progress as they play. Brands can then reward them for completing meaningful…
This is a curated summary. The full story was reported by Digiday.
Read the full story at Digiday
