Should you keep your content strategy focused on a few core topics, or can you go broad to really widen the “funnel”? In Does topical authority matter in AI Search? , I tested the core topical-authority claim in AEO by examining repeat presence across categories. I found that there is indeed a pattern of “category owners” who sustain their lead over months. This memo asks a different question: Once a brand has proven authority in one topic or category, does that authority carry into adjacent or distant categories? And if so, does it still look like an LLM recommendation or only a source in a citation set? In this memo: Brands have good…
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