Watch this video on YouTube Duane Forrester has watched search evolve from the days of meta keyword stuffing and penny clicks through mobile, personalization, “(not provided),” AI, and LLMs. After more than 25 years in the industry, including a decade at Microsoft, Forrester believes search is entering another foundational shift. To him, it feels a lot like the industry’s earliest days. In our conversation for Search Engine Land’s 20th anniversary, Forrester reflected on the moments that shaped search, what he learned from working inside Bing, the career advice that changed how he works, and why SEOs need to become lifelong learners to…
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