Twenty months after it was acquired by Experian, the Audigent brand is no more. It’s been absorbed into Experian Marketing Services. A spokesperson framed it as consolidation, not retreat in an emailed response. It read: “Audigent’s curation capabilities remain an important part of our platform and are a critical component of our broader technology and growth strategy. We continue to invest in Audigent’s technology, talent and innovation. Our vision for acquiring Audigent was to power the future of agentic marketing by embedding intelligence into every supply-side decision. That vision has not changed.” Continue reading this article on…
This is a curated summary. The full story was reported by Digiday.
Read the full story at Digiday
