Facebook advertisers are getting cheaper clicks and stronger engagement in 2026, while lead costs remain largely flat, according to new WordStream by LocaliQ benchmark data. The report analyzed nearly 1,800 Facebook ad campaigns across industries, looking at click-through rate (CTR), cost per click (CPC), conversion rate (CVR) and cost per lead (CPL) for traffic and leads campaigns. Overall 2026 traffic benchmarks: Average click-through rate: 1.93% (up 12.87% YoY). Average cost per click: $0.60 (down 14.29% YoY). Traffic campaigns improve. Facebook traffic campaigns delivered a particularly strong year, with engagement rising while clicks…
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