Search & Digital Marketing · via Search Engine Journal

Flat Traffic, No Budget: What Ziff Davis’ Jonathan Berthold Tests First

Oct 27, 2026 · curated by Catalyst Web Trendz

Flat Traffic, No Budget: What Ziff Davis’ Jonathan Berthold Tests First

Jonathan Berthold explains why bottom-of-funnel content is the lowest-lift experiment and how to sell leadership on a test you can't promise will win.

This is a curated summary. The full story was reported by Search Engine Journal.

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